TIMES MALAYSIA, JAKARTA – Malaysia is not only renowned for its natural beauty and cultural diversity but also for its innovation in the culinary and beverage world. One rising star in the tea industry is Chagee, an outlet offering a variety of premium tea beverages.

The outlet has successfully captured the attention of many tourists, including Irma, a student of UIN Malang who is currently vacationing in Malaysia.

According to their official website Chagee is a Chinese milk tea chain founded in Yunnan in 2017, known for its fresh milk teas brewed from whole tea leaves. It has expanded rapidly, boasting over 4,000 outlets worldwide as of 2024, with a significant presence in Malaysia.

In Malaysia, it offers a modern tea-drinking experience, blending traditional oriental tea culture with contemporary tastes.

Chagee has over 100 outlets nationwide as of 2024. These outlets are spread across various states, including Kuala Lumpur, Selangor, Johor, Penang, Perak, Sabah, and Sarawak.

The drink has become a common beverage for the locals whener the go for a walk or just go for window shopping in the local department stores. 

Irma shared her experience trying one of Chagee's signature drinks, Jasmine Green Milk Tea. “I often saw Chagee on TikTok. So, when I visited Malaysia, I was immediately interested in giving it a try,” she explained.

A Unique and Refreshing Flavor Combination

According to Irma, the Jasmine Green Milk Tea she ordered had a distinctive taste. The drink combines the soothing aroma of jasmine flowers with the refreshing taste of green tea, complemented by the creaminess of milk.

“The sweetness is just right, perfect for Malaysia’s hot weather. Plus, it feels very fresh and different from the regular milk teas I've tried,” she added.

Chagee is known for using premium ingredients in every beverage. The tea leaves come from top-tier plantations, ensuring each cup maintains high quality. The meticulous preparation process—from selecting the tea leaves to brewing techniques—preserves the authentic taste and aroma.

A Mystery Surprise in the Packaging

One exciting experience Irma had at Chagee was receiving a mystery gift included with her order. When she opened the box, she discovered a hand cream.

“I was surprised and delighted. I didn’t expect an extra gift inside the packaging. The hand cream is of high quality, with a pleasant scent and a smooth texture,” she said enthusiastically.

These mystery gifts are part of Chagee’s strategy to create a memorable experience for its customers. Surprises like these not only capture attention but also make customers feel more valued.

“This was such a fun experience. Besides enjoying delicious tea, I received a gift I can use daily. It made my visit to Chagee even more memorable,” Irma shared.

Popular Among Tourists

Chagee has gained popularity not only among locals but also international tourists. Its strategic locations in shopping malls and tourist areas make it easily accessible. Combined with a modern and comfortable interior design, Chagee is an ideal place to relax while enjoying a beverage.

“The atmosphere here is very cozy. I love the store’s minimalist yet elegant design. The staff are also very friendly, making my experience truly enjoyable,” Irma noted.

It’s no wonder many tourists like Irma consider Chagee a must-visit spot while in Malaysia. Beyond offering high-quality tea, Chagee delivers a unique experience through excellent service and delightful surprises like the mystery gift.

Unlimited Innovation in Tea Creations

Chagee continues to innovate by introducing new beverage variants to delight its customers. In addition to Jasmine Green Milk Tea, other popular options include Brown Sugar Pearl Milk Tea and Signature Fruit Tea. These varieties cater to a wide range of preferences, from classic tea lovers to fans of modern, flavorful drinks.

By focusing on quality and customer experience, Chagee has built a brand that sells not just products, but emotional connections with its patrons. “I would definitely recommend Chagee to my friends and family. If I get the chance, I’d love to try other variants,” Irma concluded.

Chagee has successfully created a unique experience for tea lovers, offering authentic flavors and little surprises like mystery gifts. Irma’s story is a testament that Chagee is more than just a tea outlet—it’s a place that delivers valuable experiences to every customer.

For those planning a trip to Malaysia, don’t miss the chance to taste Chagee’s premium teas. Who knows, you might get a delightful surprise just like Irma!

Pewarta: Riznima Azizah Noer